The surrogacy app For intended parents
Find your way forward
Exploring ways to grow your family?
Connect with potential surrogates and donors through intelligent matching, access trusted information, and find support from a community that understands – all in one dedicated app.


A smart, supported step towards surrogacy and donation
For many intended parents, exploring surrogacy or donation can feel overwhelming. Understanding your options, finding trusted information and knowing where to begin isn't always straightforward. It can also be a lonely experience, particularly if you don't know anyone who truly understands what you're going through.
That's exactly why we created Rainbow. A place to ask questions, learn from others and build meaningful relationships before deciding what the next step looks like for you.
If and when you're ready to explore potential surrogates or donors, the app’s intelligent matching technology helps you discover compatible connections based on your preferences, goals and what matters most to you.
Is Rainbow for me?
From first questions to first connections, Rainbow helps you explore the next step, whatever that looks like for you.
You might be:
✓ Looking into the idea of surrogacy for the first time
✓ Exploring on your own or as a couple
✓ Searching for trusted information, resources and guidance
✓ Hoping to hear from others with shared experiences
✓ Aware you need donor eggs, sperm or embryos to grow your family
✓ Ready to explore potential matches with surrogates or donors
The app that puts what’s next in your hands
Intelligent matching
Find potential matches in a smarter way
Discover relevant matches based on your preferences, goals and compatibility.
Community support
Support from people who understand
Join community forums, ask questions and connect with others exploring similar experiences.
Trusted guidance
Answers when you need them
Access resources, guides and expert insight from fertility, surrogacy and legal specialists.
Private & secure
Connect with confidence
Messaging and privacy controls to choose who you connect with, when you connect and what you share.

How Rainbow works

Maddy Firth, Founder
Created by someone who understands
Maddy Firth knows what it feels like to be left wondering ‘what now?’
After her own experiences of PCOS and high-risk pregnancy led her to explore surrogacy, she discovered how hard it could be to find and connect with others on a similar path.
Maddy believed there had to be a better way, and founded Rainbow to help make that possible.

Your questions answered
IP stands for intended parent. Intended parents are individuals or couples hoping to build their family through surrogacy or donation, including egg, sperm or embryo donation. Throughout Rainbow, you may also see terms such as surrogate, donor and match. A surrogate is someone who carries a pregnancy for the intended parent(s), while a donor provides eggs, sperm or embryos to help others create a family. A match is a compatible potential surrogate or donor identified by Rainbow's intelligent matching technology based on an intended parent’s preferences, goals and compatibility. If you'd like to get to know a match, you can send a secure connection request and, if accepted, begin chatting.
Rainbow is not a traditional surrogacy agency. We are a community and connection app created to give intended parents, surrogates, donors and co-parents access to information and a supportive community as they explore their options at their own pace. Rainbow helps you learn more, meet others, discover potential matches and build connections directly through the app.
Rainbow offers a different way to explore surrogacy and donation. Rather than waiting to be introduced to potential surrogates or donors, Rainbow allows users to create a profile, discover compatible potential matches through intelligent matching technology, and choose who they'd like to connect with. Alongside matching, users can access community discussions, educational resources and professional services, giving them more choice and control over how they move forward.
Rainbow enables intended parents to discover potential surrogate matches through intelligent matching technology. Begin by creating your profile, completing your preferences and telling us what you're looking for. As soon as your profile is complete, you'll be shown any compatible potential surrogate matches already available on Rainbow. As new compatible surrogates join, you'll also receive notifications so you can continue exploring potential connections. When you find someone you'd like to know better, send a secure connection request with a short introduction. If they choose to accept, you can start chatting, get to know each other and decide together whether you'd like to move to the next stage through a fertility clinic.
Rainbow enables intended parents to discover potential egg, sperm and embryo donor matches through intelligent matching technology. Begin by creating your profile, completing your preferences and telling us what you're looking for. Depending on the type of donation, you can set preferences based on the factors that matter most to you, such as medical history, ethnicity, eye colour or hair colour. As soon as your profile is complete, you'll be shown any compatible potential donor matches already available on Rainbow. As new compatible donors join, you'll also receive notifications so you can continue exploring potential connections. When you find someone you'd like to know better, send a secure connection request with a short introduction. If they choose to accept, you can start chatting, get to know each other and decide together what comes next.
No, you absolutely don’t need to be ready to find a match before joining - in fact, Rainbow was created to support those at any stage of the process, even those just exploring the initial idea of surrogacy or donation. Whether you’re still researching your options, have questions you’d like answered or feel ready to start making connections, Rainbow gives you a safe, supportive and welcoming place to start.
Yes, you can use Rainbow alongside other surrogacy routes, organisations or support networks. We know every path to surrogacy and donation looks different. Rainbow gives you another way to find information, community and connections, while staying in control of what feels right for you.
The Rainbow app uses AI-powered matching technology to identify compatible potential surrogates or donors based on your preferences, goals and what matters most to you. Once your profile is complete, you'll be shown any compatible matches who are already members of the Rainbow community, and you’ll also be notified as new compatible members join. If you'd like to connect with someone, simply send a secure connection request with a short introduction. If they accept, you can start chatting, get to know each other and decide together how you'd like to move forward.
Yes, if or when you find a match you'd like to get to know, simply send a secure connection request with a short introduction. If they choose to accept, you can start chatting through Rainbow's secure messaging, giving you the opportunity to build a relationship at your own pace. If or when you're both ready, matches may choose to meet in person and decide together what comes next.
Once you've taken the time to get to know each other and both feel ready to move forward, the next step is to choose a suitable fertility clinic together. Depending on your circumstances, you may also wish to seek independent legal advice and other specialist support. While Rainbow doesn't manage the medical or legal stages of your journey, the app offers helpful resources and a directory of verified professionals with experience in surrogacy and donation, to support you in finding the expertise you need when the time is right.
Yes, Rainbow includes community forums where you can connect with other intended parents and people exploring surrogacy and donation, with the option to message privately if both parties choose. Rainbow is your place to ask questions, share experiences and speak with others who understand, whether you’re just starting out or already know the path you’d like to take.
Your information on Rainbow is protected through privacy controls and secure messaging. You choose what you share, who you connect with and how your conversations develop.
Rainbow offers intended parents a free 7-day trial. After this, membership costs £9.99 per month and you can cancel anytime. Your membership gives you access to the Rainbow community, trusted resources, intelligent matching with potential donors and surrogates, and secure messaging features.
Join the Rainbow community
We’re launching soon, and we’d love you to be part of it.
Register your interest today and be among the first to access Rainbow when the app launches.

